A Brush With Beauty

A Brush With Beauty

Supplying the pros at Bobbi Brown in Soho

At Tom’s Coffee, we specialise in providing corporate mobile barista services for a variety of brands and businesses across Europe. One of our latest adventures (our team were particularly excited about) was supplying the Bobbi Brown PRO Studio in Soho. We were tasked with transforming the studio basement into a pop up cafe ahead of the brand’s official launch of 12 new foundation shades. 
In this exciting (and needless to say fun) PR activation, various members of the press, social influencers and pro make up artists were exclusively invited to the VIP launch. Each guest was greeted by our team, Alexis and Ellie, with a wide range of coffee and tea options – every hot drink was served in a branded ‘Bobbi Brown Cafe’ cup and sleeve. Whenever a cappuccino was ordered, we’d embellish it with a customised chocolate ‘B.B’ stencil, which proved incredibly popular with our blogger guests! #Instagramable

Drinks in hand, every guest would then experience a personal appointment with a Bobbi Brown PRO makeup artist; each skin tone was assessed and analysed, followed by an appropriate foundation match. Guests had the ability to chose between a liquid foundation or a compressed stick format depending on their complexion. This was followed by a professional photoshoot with fashion photographer Philip Banks – we were spying and we can confidently say every picture was amazing. The team were even kind enough to offer Alexis and Ellie a turn, (it’s a hard job this Barista Life….).

Usually an area for storage and meetings, the downstairs studio space on Portland Street was transformed and kitted out incredibly well – oak wood countertops with Bobbi Brown Cafe branding sat on top of a tiled effect floor with crisp, clean, white backdrops (a must for social media influencers). Our coffee bar featured a minimalistic wall menu, fresh flowers and hanging plants, as well as marble plates and napkins for a customised touch. Every part of the space was a perfect photo opportunity, which led to some great brand exposure. In particular, Alexis’ expert latte art proved popular alongside the Bobbi Brown foundation wall.

Bobbi Brown required environmentally friendly options. So, we set about providing eco-friendly drink stirrers, a wide range of plant based milks from Alpro and Oatly, alongside herbal teas and fair trade sugar. The coffee we selected for this corporate event was sourced from one of our favourite local roaster – Maude. We opted for a Colombian El Aguila, which is best enjoyed as an espresso – a decaf option was also available from Maude, too. We always tailor our coffee and product choices to every clients needs; it’s important for us to take into account the client and consumers and decide what coffee we think they’d enjoy alongside every other detail, such as milks and teas.

Definitely one of our favourite mobile barista events in London so far, we walked away with extremely positive feedback, and of course, a Bobbi Brown foundation to match, too! The only downside is both Alexis and Ellie were very disappointed neither of them matched the shade ‘Espresso’.

Thank you Bobbi Brown. It was a pleasure!